Sales
Total Real Sales
৳0
$0
Delivered Orders
0
confirmed deliveries
AOV Avg Order Value
৳0
$0 per order
Marketing
Ad Spend
৳0
$0
ROAS
0×
sell / ad spend
Cost/Convo Avg Cost per Conversation
$0
ad spend / conversations
CPA Cost Per Acquisition
$0
spend / delivered orders
Profit
Gross Profit
*** *** **
Gross Margin %
0%
after product cost + ad spend
Profit ROAS gross profit / spend
0×
true profitability ratio
By Store
Overall
0× ROAS
0 orders
Real sales৳0
Ad spend৳0
MER0×
CPA$0
AOV৳0
Profit ROAS0×
Gross profit৳0
Daily Sales Trend
All Stores — Delivered Sales (BDT)
Daily Ad Spend
How much $ spent each day
Overall
Alith + HaatraROAS
0×
sell ÷ ad spend
Profit ROAS
0×
gross profit ÷ ad spend
AOV
৳0
avg order value
CPA
$0
ad spend ÷ delivered orders
Gross Profit
Gross Profit (BDT)
*** *** **
Gross Margin
0%
Real Sales (for accounting)
Total Sell
৳0
$0
Delivered
৳0
order amount − fees
Returns / Exchange
৳0
deducted from sell
Pathao Payments
Payment Sent to You
৳0
already disbursed to you
Payment in Review
৳0
Pathao reviewing before payout
Payment Preparing for Invoice
৳0
invoice being generated
📦 Pathao Deductions (does not affect sell)
Total Fees Paid
৳0
COD + delivery charged by Pathao
Delivered Orders Fee
৳0
on successfully delivered orders
COD Fee
৳0
cash-on-delivery collection charge
Overall — Real Sales
Delivered + Returns + Exchanges + H2HTotal Net Sales
৳0
$0 at ৳129.86/$1
Delivered Orders
0
confirmed deliveries only
Avg Order Value
৳0
$0 per order
Delivery Status Breakdown
Daily Sales Trend
Overall
Overall — Ad Spend
Meta Ads ManagerTotal Ad Spend
৳0
$0
Impressions
0
times ads shown
Reach
0
unique people
Conversations
0
chats started, not confirmed sales
Drainage (Dead Spend)
$0
0 purchases & <10 messages
Reporting Window
—
ad spend coverage
MER — Marketing Efficiency Ratio
—
Total Sell (USD) ÷ Total Ad Spend (USD)
CPA — Cost Per Acquisition
—
Ad Spend ÷ Delivered Orders
Drainage %
0%
of total ad spend wasted
Daily Ad Spend
How much $ spent each day
Monthly Targets
This MonthSales
৳0 / ৳0
Ad Spend
$0 / $0
Orders / Parcels
0 / 0
Ad Spend vs Sales
Per day comparisonAd Spend (blue) vs Real Sales (green), per day
Daily Breakdown
| Date | Ad Spend | Sales | Parcels | Gross Profit |
|---|
Monthly Trends
Monthly ROAS
Monthly Sales
Business Growth Rate month-over-month sales growth
Admin Panel
Store Admin Panels
প্রতিটা স্টোরের নিজস্ব Store Admin Panel এখান থেকে খোলা যাবে — প্রতিটার ডেটা সম্পূর্ণ আলাদা।
Chats
Order / Pre-order / Cash Manager
তোমাকে যেসব group-এ access দেওয়া হয়েছে, শুধু সেগুলোই এখানে দেখা যাবে। ফোনে আলাদা app-এর মতো ব্যবহার করতে চাইলে —
এই লিংকটা ফোনের ব্রাউজারে খুলে "Add to Home Screen" করো।
বাম পাশ থেকে একটা chat group সিলেক্ট করো
Overall
Alith + HaatraROAS
0×
sell ÷ ad spend
Profit ROAS
0×
gross profit ÷ ad spend
AOV
৳0
avg order value
CPA
$0
ad spend ÷ delivered orders
Gross Profit
Gross Profit (BDT)
*** *** **
sales − purchase cost − pathao fees
Gross Margin
0%
purchase cost: ৳0
Net Profit
Net Profit (BDT)
*** *** **
gross profit − ad spend − cash mgmt expenses
Net Margin
0%
ad spend + expenses: ৳0
Real Sales (delivered, from Store Admin Panel)
Total Sell
৳0
$0
Delivered
৳0
confirmed deliveries
Returns / Exchange
৳0
not counted as sold
Pathao Payments
Payment Sent to You
৳0
already disbursed to you
Payment in Review
৳0
Pathao reviewing before payout
Payment Preparing for Invoice
৳0
invoice being generated
📦 Pathao Deductions (subtracted in Gross Profit above)
Total Fees Paid
৳0
COD + delivery charged by Pathao
Delivered Orders Fee
৳0
on successfully delivered orders
COD Fee
৳0
cash-on-delivery collection charge
Cash Management — Expenses by Category
Cash Management — Loans
Loan Given
৳0
not a P&L expense
Loan Taken
৳0
not a P&L expense
Repaid (Given)
৳0
received back
Repaid (Taken)
৳0
paid back
Overall — Real Sales
From Store Admin Panel(s), not PathaoTotal Net Sales
৳0
$0
Orders
0
confirmed deliveries only
Avg Order Value
৳0
$0 per order
Delivery Status Breakdown
Daily Sales Trend
Overall
Daily Orders
Orders per day
Day by day
Appearance
Stores
Brands / Ad Accounts
এখান থেকে যেকোনো স্টোর Enable/Disable করা যাবে (Disable করলে সেই স্টোরের ডেটা পরের sync থেকে dashboard-এ আসবে না, কিন্তু পুরনো ডেটা থেকে যাবে) — নতুন business/brand শুরু করলে নিচে থেকে নতুন স্টোর যোগ করো।
+ Add New Store
Store Name
Color
Pathao Store Name
Meta Ad Account ID
Product Cost %
Website and Admin Panel
One-click Store Admin Panel
প্রতিটা স্টোরের নিজস্ব Store Admin Panel + Website (Alith-এর মতো — সম্পূর্ণ আলাদা, নিজস্ব ডেটাবেস, কোনো ডেটা crossover হবে না) এখান থেকে এক ক্লিকে বানানো যাবে। Alith website template থেকে clone হবে।
API Tokens
Pathao + Meta
এই তিনটা token মেয়াদ ফুরিয়ে গেলে (Pathao logout হলে, বা ~৬০-৯০ দিন পর) .env ফাইল ম্যানুয়ালি এডিট করার দরকার নেই —
এখানে নতুন token পেস্ট করে Save করলেই পরের sync থেকে কাজ করবে।
PATHAO_DASHBOARD_TOKEN
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Pathao order list (Delivered / Returned / Processing ইত্যাদি) টানার জন্য। merchant.pathao.com → Orders পেজ → Network ট্যাব → Authorization header।
PATHAO_PWA_TOKEN
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Pathao Payments (Sent to You / In Review / Preparing for Invoice) টানার জন্য। merchant.pathao.com → Dashboard (Home) পেজ → Network ট্যাব → "invoice-summary" request।
META_ACCESS_TOKEN
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Facebook/Meta Ads-এর data (spend, conversation ইত্যাদি) টানার জন্য। developers.facebook.com/tools/explorer থেকে নতুন token generate করে।
Users
Login + Permissions
তুমি Super Admin — বাকি সবাইকে ID/Password দিয়ে একাউন্ট বানিয়ে দাও, এবং কে কোন view + কোন Chat group দেখতে পারবে সেটা এখান থেকে ঠিক করো।
+ Add New User
Username
Password
Allowed Views
Hide Specific Data (এই ইউজার এগুলো দেখতে পারবে না)
Allowed Chat Groups